Éva is the CEO & co-founder of maude, a modern sexual wellness company featured in Vogue, The New York Times, Forbes, and some other 100+ publications to-date. As of December 2018, she is one of only 60 LatinX women to have raised $2M in VC funding.
Over the past 10 years, she has worked in digital marketing and brand building for clients including The Natural Resources Defense Council, ADIDAS Y-3 and SLVR, ran ecommerce and social media at Josie Maran Cosmetics, and was an early employee at Everlane heading social media, culture and talent. Eva was a Squarespace Specialist and Circle member and has built over 50+ websites.
As a content creator and strategist she's worked with Vanity Fair, Scoutmob, Virgin Atlantic, Vrai & Oro, Herschel Supply Co., Shinola, Hatchery, This is Ground, The Common Knowledge, Lo & Sons, Modernism Week, The Hawaii Tourism Board, Lou & Grey, REVA, and Steven Alan amongst others, and was part of the Vanity Fair VF 500, a group of selected ambassadors.
In 2015, she co-founded Tinker Watches and began the process of building Maude the following year. With degrees in Organizational Communications and Advertising & Marketing from CSUS and FIT, Eva was then part of the pioneer class of Entrepreneurial Essentials at Harvard Business School in 2017.
A 6th generation New Mexican, she currently lives in New York City with her husband and rescued pets.
Panels & Workshops
Floyd Housewarming, Starting a Design-Driven Business, November 2018
Ladies, Wine & Design, May 2018
The Breakfast Crew with Flybridge Capital, May 2018
JWT Intelligence x Nestlé , January 2018
Firstborn Talk, November 2017
Making Your Brand Digitally Cohesive, Poketo, April 2017
I'm My Own Boss, What Now? Passerbuys x Urban Outfitters, January 2017
MTV Disruptivo, OSOM Talk, October 2016
Ladies Get Paid: Town Hall—Taking the Plunge, CVLT, September 2016
Instagram & Influence: How to Master the Visual App and Grow Success, SOHO House, March 2016
The Road to Relevance: Creativity Panel, GOLIN, March 2016
Expert Panel: Making Your Brand Digitally Cohesive, General Assembly, March 2016
Making Your Brand Digitally Cohesive, Poketo, February 2016
Making Your Brand Digitally Cohesive, Poketo, August 2015
Build Your Squarespace Website in A Day, ILOVECREATIVES, February 2015
Squarespace Brand Human, (No Subject), April 2014
Select Mentions & Features