Éva is the CEO & co-founder of maude, a modern sexual wellness company featured in Vogue, The New York Times, Forbes, and some other 100+ publications to-date.  As of December 2018, she is one of only 60 LatinX women to have raised $2M in VC funding.

 Over the past 10 years, she has worked in digital marketing and brand building for clients including The Natural Resources Defense Council, ADIDAS Y-3 and SLVR, ran ecommerce and social media at Josie Maran Cosmetics, and was an early employee at Everlane heading social media, culture and talent. Eva was a Squarespace Specialist and Circle member and has built over 50+ websites.   

As a content creator and strategist she's worked with Vanity FairScoutmob, Virgin Atlantic, Vrai & Oro, Herschel Supply Co., Shinola, HatcheryThis is Ground, The Common Knowledge, Lo & Sons, Modernism Week, The Hawaii Tourism BoardLou & GreyREVA, and Steven Alan amongst others, and was part of the Vanity Fair VF 500, a group of selected ambassadors.

In 2015, she co-founded Tinker Watches and began the process of building Maude the following year. With degrees in Organizational Communications and Advertising & Marketing from CSUS and FIT, Eva was then part of the pioneer class of Entrepreneurial Essentials at Harvard Business School in 2017.

A 6th generation New Mexican, she currently lives in New York City with her husband and rescued pets


Panels & Workshops

Modern Sex at The Hoxton, Chicago, April 2019

Stacklist Panel: Email Marketing, April 2019

An Intimate Conversation About Your Intimates with Luminary, March 2019

Ladies, Wine & Design: Fast Chats, March 2019

Creative Mornings: Field Trip, March 2019

Highpoint: The Business of Wellness, Neuehouse, March 2019

Founder Fridays, Spacious, February 2019

Friends Work Here, January 2019

Floyd Housewarming, Starting a Design-Driven Business, November 2018

Ladies, Wine & Design, May 2018

The Breakfast Crew with Flybridge Capital, May 2018

JWT Intelligence x Nestlé , January 2018

Firstborn Talk, November 2017

Making Your Brand Digitally Cohesive, Poketo,  April 2017

I'm My Own Boss, What Now? Passerbuys x Urban Outfitters, January 2017

MTV Disruptivo, OSOM Talk, October 2016

Ladies Get Paid: Town Hall—Taking the Plunge, CVLT, September 2016

Instagram & Influence: How to Master the Visual App and Grow Success, SOHO House, March 2016

The Road to Relevance: Creativity Panel, GOLIN, March 2016

Expert Panel: Making Your Brand Digitally Cohesive, General Assembly, March 2016

Making Your Brand Digitally Cohesive, Poketo,  February 2016

Making Your Brand Digitally Cohesive, Poketo, August 2015

Build Your Squarespace Website in A Day, ILOVECREATIVES, February 2015

Squarespace Brand Human, (No Subject), April 2014

Select Mentions & Features